Technology Facebook tries to clarify how it collects data when you're not on Facebook

10:11  17 april  2018
10:11  17 april  2018 Source:   CNN

Facebook fuels broad privacy debate by tracking non-users

  Facebook fuels broad privacy debate by tracking non-users <p>Concern about Facebook Inc's respect for data privacy is widening to include the information it collects about non-users, after Chief Executive Mark Zuckerberg said the world's largest social network tracks people whether they have accounts or not.</p>Privacy concerns have swamped Facebook since it acknowledged last month that information about millions of users wrongly ended up in the hands of political consultancy Cambridge Analytica, a firm that has counted U.S. President Donald Trump's 2016 electoral campaign among its clients.

Facebook is trying to demystify the ways in which it tracks people when they aren't directly using the website or app. Zuckerberg said during testimony last week that the company collects data about people who have not signed up for Facebook "for security purposes."

If you ' re not a Facebook user, you may still get an ad from Facebook urging you to sign up for the service. Facebook insists it doesn't share your personal identity with advertisers and plans to further clarify and elaborate on the ways it uses data .

Mark Zuckerberg wearing a suit and tie © Chip Somodevilla/Getty Images

Facebook is trying to demystify the ways in which it tracks people when they aren't directly using the website or app.

The company on Monday published a blog post that outlined its data collection practices less than a week after Mark Zuckerberg testified about his company in front of Congress. The CEO at the time promised to follow up on questions he couldn't answer on the spot.

The blog post, written by product management director David Baser, is mainly about third-party websites and apps that send data about their users to Facebook, regardless of whether those users have Facebook profiles.

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  How much VR user data is Oculus giving to Facebook? Facebook is currently facing hard questions about how it handles user information, but most of the discussion has focused on the social network itself. Facebook owns plenty of other apps and services — including the Oculus virtual reality platform, which (like all VR platforms) collects incredibly detailed information about where users are looking and how they’re moving. VR headsets have a clear potential for surveillance and data harvesting, and Facebook has a bad track record regarding protecting privacy. So what exactly is the link between Oculus and Facebook as far as user privacy is concerned? A VR platform like Oculus offers lots of data points that could be turned into a detailed user profile.

How does Facebook collect data on people not on the social network? What can you do about it ? Think you ' re safe from Facebook 's privacy flaws if you are not a user?

For example, “liking” a Facebook fan page allows the owner of the page to collect any publicly available information about you: your age, sex, what country you ’ re from, the city you live in, and so on—although the data appears grouped together in a big chart, without any names attached.

In return for that information, Facebook helps those websites serve up relevant ads or receive analytics that help them understand how people use their services. The company gets this data from websites and apps that let people share or like posts using Facebook plugins, or log into the website with their Facebook accounts. Sites that use Facebook advertising or analytics tools also share data.

Facebook also says it uses the data to improve its own ads and identify bots and bad actors.

According to Facebook, the information it receives can include the name of the website or app, your IP address, your browser, what operating system you use and whether you've visited the third-party site before.

Facebook says it can match that data to a Facebook profile, if the person has one. If not, the company claims the data does not get used to create a profile.

Facebook is about to tell users if their data was shared with Cambridge Analytica

  Facebook is about to tell users if their data was shared with Cambridge Analytica Facebook will begin notifying users whose data may have been involved in the controversy.Load Error

Considering the current stories coming to light involving the use of personal information on Facebook by a third party, we received a lot of emails asking how we deal with the Facebook data we collect . In this blog post, we want to clarify how our applications ensure your private information is prot

Many don’t trust Facebook with their data anymore, and they’ re threatening to delete their accounts. Just by signing up for the service, you ’ve agreed to let Facebook track your activity and constantly collect data about you .

Zuckerberg said during testimony last week that the company collects data about people who have not signed up for Facebook "for security purposes." That statement raised concerns about whether the company has "shadow profiles" with information about non-users.

Facebook told CNNMoney late Monday that it does not have "shadow profiles."

Related: Congress grilled Facebook's Mark Zuckerberg for nearly 10 hours. What's next?

Baser's post notably calls out other companies that it says do similar things. While Facebook has been getting the brunt of the recent outrage over its data collection and privacy practices, some methods are industry standard.

"Twitter, Pinterest and LinkedIn all have similar Like and Share buttons to help people share things on their services. Google has a popular analytics service. And Amazon, Google and Twitter all offer login features," Baser wrote in in the blog post. "In fact, most websites and apps send the same information to multiple companies each time you visit them."

The blog post also reviews the types of controls people with Facebook accounts have over their data. For example, users can opt out of ads or delete their profiles.

Cambridge Analytica says more than 87 million could have had information breached .
Cambridge Analytica co-founder Christopher Wylie said on Saturday that the number of people affected by his company's data breach could be higher than Facebook's estimates of 87 million. When asked by "Meet the Press" host Chuck Todd if 87 million is on the high end of the number of people whose profiles were accessed, Wylie said, "it could be higher." Cambridge Analytica co-founder Christopher Wylie said on Saturday that the number of people affected by his company's data breach could be higher than Facebook's estimates of 87 million.

Source: http://us.pressfrom.com/news/science-and-technology/-136807-facebook-tries-to-clarify-how-it-collects-data-when-youre-not-on-facebook/

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