Style Lady Gaga Is Launching a Makeup Brand

23:55  10 may  2018
23:55  10 may  2018 Source:   nymag.com

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Beauty. Makeup . Hair. Skin Care. Performing at the Superbowl halftime show isn’t the only thing on Lady Gaga ’s plate. According to a report from TMZ, Lady Gaga is launching a wine brand appropriately named Grigio Girls .

Just weeks after photos surfaced of Lady Gaga looking thick around the middle, Confidenti@l has learned the pop superstar is on the verge of launching a “healthy drinking water brand ” that will be floated out through a multimillion-dollar global advertising campaign.

a person taking a selfie: Recording artist Lady Gaga attends the 60th Annual GRAMMY Awards at Madison Square Garden on January 28, 2018 in New York City.© Axelle/Bauer-Griffin/FilmMagic Recording artist Lady Gaga attends the 60th Annual GRAMMY Awards at Madison Square Garden on January 28, 2018 in New York City. Lady Gaga is a makeup chameleon — from her over-the-top TheFame Monster era to her toned-down (slightly) Joanne phase, she’s pulled off every look under the sun. And now, she’s applying all that knowledge to a beauty brand.

As Allure reported, Gaga’s company Ate My Heart, Inc. filed to trademark “Haus Beauty” in February. In addition to the litany of cosmetics and skin-care products, she plans to sells perfume, self-tanner, and body lotions. Gaga has not commented yet on the line, but has been using Haus-themed hashtags on Instagrams of her makeup for months.

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Lady Gaga Is Reportedly Launching a Wine Brand . TMZ also points out that Lady Gaga is a veteran in the food and wine industry thanks to her family-owned Italian restaurant, Joanne Trattoria in New York City.

Lady Gaga . Kanye West Plans to Launch a Makeup Brand Named 'Donda' (Hear That Kylie?) Kaitlyn Frey. February 23, 2017 11:44 AM. AKM-GSI.

It’ll be her first line, but is hardly her first foray into the beauty industry. She made a fragrance with Coty in 2012, Lady Gaga Fame, and collaborated with M.A.C for their Viva Glam campaign. May she find as much success as Rihanna did with Fenty.

Related: Best Drugstore Skin-care Products [Provided by Allure]

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