Food McDonald's is flipping its iconic arches upside down in an unprecedented statement

23:26  07 march  2018
23:26  07 march  2018 Source:   Tech Insider

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  Burger King trolls McDonald's with fiery holiday gift The Whopper chain, known for its flame broiled-burgers, "gifted" McDonald's with real flames for the holidays.In the hyper-competitive fast food marketplace, chains are constantly trying to best each other with new, over-the-top foods, discount dining deals, and, occasionally, a little social media shade.

a sign on a pole on a city street: McDonald's sign© Provided by Business Insider Inc McDonald's sign

  • A McDonald's in Lynwood, California, has turned its golden-arches sign upside down.
  • The change was made in "celebration of women everywhere," according to the company.
  • McDonald's is flipping its logo on all digital channels to celebrate International Women's Day on Thursday.

People driving by a McDonald's location in Lynwood, California, might be baffled by a sign that has been turned upside down. The golden arches, typically standing as a proud "M," have been flipped over to serve as a "W."

But this isn't a bizarre prank or a careless mistake.

The upside-down arches are in "celebration of women everywhere," a McDonald's spokesperson told Business Insider in an email.

There’s a Theory That McDonald’s Golden Arches Have a Hidden Sexual Meaning

  There’s a Theory That McDonald’s Golden Arches Have a Hidden Sexual Meaning <p>If you believe Louis Cheskin, a design consultant for McDonald’s in the 1960s, the arches aren’t just alphabetical… they’re also anatomical.</p>As popular as the logo is today, McDonald’s executives almost got rid of the Golden Arches in the 1960s. Their savior? Design consultant Louis Cheskin, whom the McDonald’s firm hired. Cheskin was apparently a fan of the teachings of Sigmund Freud, and sure enough, he insisted that the arches had a Freudian double meaning. He claimed that the shape of the arches subconsciously reminds people of… a giant set of boobs. He used the old “sex-sells” argument to claim that the logo was subconsciously drawing people to McDonald’s.

Franchisee Patricia Williams flipped the sign at her restaurant in Lynwood, California, in honor of International Women's Day.

On Thursday, McDonald's will turn its logo upside down on all digital channels, such as Twitter and Instagram. Additionally, 100 restaurants will have special "packaging, crew shirts and hats and bag stuffers" to celebrate International Women's Day.

"In celebration of women everywhere, and for the first time in our brand history, we flipped our iconic arches for International Women's Day in honor of the extraordinary accomplishments of women everywhere and especially in our restaurants," McDonald's Chief Diversity Officer Wendy Lewis said in a statement.

Lewis continued: "From restaurant crew and management to our C-suite of senior leadership, women play invaluable roles at all levels and together with our independent franchise owners we're committed to their success."

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  McDonald's Buttermilk Crispy Tenders Are Back McDonald’s has announced via Twitter that their fan-favorite Buttermilk Crispy Tenders are back. There was widespread panic on social media when it was revealed in November that the fast food giant’s chicken tenders were being discontinued — though at the time, McDonald’s assured fans that they would return. It appears that just on the cusp of 2018, the Golden Arches have made good on their word. © McDonald's McDonald's Buttermilk Crispy Tenders Are Back “The #ButtermilkCrispyTenders that you love so much have returned!” McDonald’s tweeted.

International Women's Day is on Thursday, March 8. A number of brands, including Old Navy and Barbie, have debuted special products to honor the day. However, some companies — including BrewDog, which rolled out a satirical "beer for girls" called Pink IPA — have been criticized for using International Women's Day to advertise to women in what some consider a reductive manner.

Related gallery: McDonald's just made a massive change to its burgers — here's the verdict (Business Insider)

a close up of a sandwich: <li><strong><a href=McDonald's announced on Tuesday that it will start making quarter-pounder burgers with fresh - not frozen - beef.
  • Business Insider tried the new fresh-beef burger and found it to be an impressive improvement on the old-school Quarter Pounder.
  • The fresh beef burger is juicier and has more depth of flavor, giving McDonald's a distinct leg up on the competition.
  • McDonald's just took a huge step to boost its reputation.

    On Tuesday, the fast-food giant announced plans to start making quarter-pound burgers with fresh - not frozen - beef across the US by early May. Roughly 3,500 locations in the US are already serving fresh-beef Quarter Pounders, which are prepared to order for each customer.

    Fresh beef has long been the calling card of McDonald's fast-food rival, Wendy's. It took years of effort for McDonald's find a way to add a fresh-beef burger to the menu without sacrificing on speed and improving upon flavor.

    This week, Business Insider had the opportunity to taste test the new fresh-beef burger. Here's how the new Quarter Pounder matches up to its predecessor - and why the fresh beef swap is the best idea McDonald's has had in years.

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    McDonald's just made a massive change to its burgers — here's the verdict

    McDonald's is taking cheeseburgers out of the Happy Meal .
    McDonald's is overhauling its Happy Meals to make the kids' menu healthier.McDonald's is making Happy Meals healthier.


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